Aeroflot - Annual Report 2012 - The multi brand platform of Aeroflot Group

Development strategy / The multi brand platform of Aeroflot Group

The multi-brand platform of Aeroflot Group ensures presence in all market segments, from premium to low-cost, helping to adapt our products to the needs of our customers and maximize margins in each segment.

Future Development Model of Aeroflot Group

Geography	Segments
Geography	Premium	Business travel	Regional carrying, travel for personal reasons	Tourism
Regional short-haul (1.0–1.5 hours)		Regional jets and turboprops Direct flights Regional airlines/low-cost carriers	Flight frequency depends on demand Direct flights Regional airlines/low-cost carriers
Short-haul (1.5–2.0 hours)		High-frequency services by feeder airlines New generation of medium-haul aircraft Regional airlines/low-cost carriers
		Regional aircraft (SSJ, Аn-148)	Regional aircraft (SSJ, Аn-148)	Regional aircraft (SSJ, Аn-148)
Medium-haul to EU, CIS and distant destinations in Russia (2.0–4.5 hours)	Sustained demand Direct flights Business jets	New generation of medium-haul aircraft Use of hubs Very high frequency of services	Previous generation of medium-haul aircraft Use of hubs Low-cost carrying Flight frequency depends on demand	Direct flights Flight frequency depends on demand Highly seasonal Regular flights to tourist destinations
		Narrow-fuselage aircraft, classes C/Y	Narrow-fuselage aircraft, classes C/Y	Narrow-fuselage aircraft, classes C/Y
Long-haul (6–12 hours)		Use of hubs Very high frequency of services Interline and code-sharing agreements	Use of existing hubs Flight frequency depends on demand Interline and code-sharing agreements	Budget charter flights Highly seasonal Direct flights
	Business class only	Wide-fuselage aircraft, classes C/М/Y	Wide-fuselage aircraft, classes C/М/Y	Wide-fuselage aircraft, classes C/М/Y
	Partnership with an existing operator	Aeroflot platform (SU)	Regional airlines platform	Tourist airline platform